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How I would start, if I could go back
I now believe that anyone can reach ramen profitability, as long as there is real focus on the goal. Once you are focused on generating revenue, it is a good idea to consider how the type of idea you choose can affect how easy it is to bootstrap and reach ramen profitability. If I was just starting out now with the knowledge I now have, I would completely focus on reaching ramen profitability, and I would work on the side on a “tool” with paid plans rather than a “social” idea. This is the approach I took with Buffer and it worked surprisingly well.
I feel it is also a much more doable first step than aiming for the million dollar idea from the outset. Avoiding those world-changing thoughts can make you very productive. As Jason Cohen described very succinctly:
Prevailing wisdom is that “small is risky.” It’s just the opposite. When you just need to be Ramen-profitable, you can do so even in a recession.
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