Link To Full Story: carsonified.com
Here are some of our step-by-step notes and drafts from a concept exercise on behalf of a well-known charity. The goal was to create a screen that encourages more site visitors to give, and give larger amounts.
We don’t know if these ideas will ultimately be used, but they illustrate ways of evolving the user experience in a way that should increase the amount of money collected.
The starting point
(Disclaimer: we combined two screens in to one to have a truly poor starting point for the exercise.)
The centre of the donations page has the words “Charge me” followed by one drop-down menu with well over fifty options starting at $2.00 increasing by one dollar up to $30 and then in larger increments up to the $1000 mark. The second menu has only one option: zero cents.
Post a Comment